Announcing o9 Solutions as a top solution for Revenue Growth Management.
Client
o9 Solutions
2023
Contribution
Art Direction
Graphic Design
Revenue Growth Management (RGM) is here.
o9 Solutions is a software company for integrated planning solutions. Revenue Growth Management is a new market they want to position themselves in. The general brand awareness of o9 Solutions was quite low in this sector, as people associate the brand with supply chain planning.
Goal of the campaign
Create digital awareness campaign that includes digital long-form content such as white papers, blogs and videos to drive brand awareness.
Target group
Executives, VPs and other leaders in the Retail, Fashion and Apparel, and the Consumer Goods industries in North America and Europe.
Involvement
I saw this campaign through from start to finish: kick-off, creating a messaging strategy together with the copywriters, art direction, shoot pre-production and final production of the assets. I even could celebrate my debut as a shoe model, both in sneakers and high heels.
o9 Solutions' competitors have materials that are highly technical, looked outdated and very similar to each other. o9 Solutions definitely needed to stand out to get attention.
A few months after launching the campaign the results speak for themselves. This campaign is one of the best performing campaigns o9 Solutions has ever launched in terms of form completion and click-though rate.
