Announcing o9 Solutions as a top solution for Revenue Growth Management.
Client
o9 Solutions
2023
Contribution
Art Direction
Graphic Design
Revenue Growth Management
is here.
o9 Solutions is a software company for integrated planning solutions. Revenue Growth Management is a new market they want to position themselves in. However, general brand awareness of o9 Solutions was quite low, as people associate the brand with supply chain industries, rather than Revenue Growth Management (RGM).
Goal of the campaign
Create awareness of the client's solution and entering the market as new yet experienced partner in the RGM space.
Target group
Executives, VPs and other leaders in the Retail, Fashion and Apparel, and the Consumer Goods industries.
Scope
This campaign is a purely digital campaign, that included digital long-form content such as white papers, blogs and videos. This content was advertised through LinkedIn.
How do you sell to people that sell for a living?
Revenue Growth Management basically means that you tweak things like promotions, pricing and marketing of your product to make the customer buy more.
o9 Solutions' competitors have materials that are highly technical, looked outdated and very similar to each other. o9 Solutions definitely needed to stand out to get attention.
Nostalgia meets technology: Results exceeding expectations
A few months after launching the campaign the results speak for themselves. This campaign is one of the best performing campaigns o9 Solutions has ever launched in terms of form completion and click-though rate.
